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Lot 233
M.A.D. EDITION M.A.D. 1 RED, A STEEL AUTOMATIC WRISTWATCH WITH LATERAL TIME DISPLAY
CASE NUMBER: M0IS3782
Closed26 October 2022
Price Realised
USD 10,710
More Information
Specialist note
Created by Max Büsser, the man behind the popular and highly-regarded indie brand MB&F, the M.A.D 1 Friends Edition is the debut piece from Büsser’s new offering M.A.D Edition. The name is a reference to the M.A.D Gallery, this timepiece was never made available for sale at retail outlets or at M.A.D galleries.
Instead it was only offered to the MB&F “Tribe” – friends, suppliers and partners of the brand. However, after being so popularly received, they released a very small number to the general public who had expressed interest, such as the present example.
Encouraged by the reception of their debut effort, the M.A.D. 1 Red was launched in 2022 with a cherry red livery. It also had a slightly slimmer bezel and a more classical winding crown for the winding and time setting functions.
Instead it was only offered to the MB&F “Tribe” – friends, suppliers and partners of the brand. However, after being so popularly received, they released a very small number to the general public who had expressed interest, such as the present example.
Encouraged by the reception of their debut effort, the M.A.D. 1 Red was launched in 2022 with a cherry red livery. It also had a slightly slimmer bezel and a more classical winding crown for the winding and time setting functions.