ROLEX, DAY-DATE REF. 1804, A GOLD AND DIAMOND AUTOMATIC WRISTWATCH WITH STELLA DIAL
Lot 70

ROLEX, DAY-DATE REF. 1804, A GOLD AND DIAMOND AUTOMATIC WRISTWATCH WITH STELLA DIAL

CASE NUMBER: 5’265’092, MOVEMENT NUMBER: DD373’770

Closed27 October 2021

Price Realised

USD 93,750

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How to sell

ROLEX, DAY-DATE REF. 1804, A GOLD AND DIAMOND AUTOMATIC WRISTWATCH WITH STELLA DIAL
CASE NUMBER: 5’265’092, MOVEMENT NUMBER: DD373’770
CIRCA: 1978
CASE MATERIAL: 18k white gold with diamond-set bezel
DIAMETER: 36 mm.
BRACELET: 18k white gold Rolex President bracelet
DIAL: Pink Stella dial with baguette-cut diamond hour markers at 6 and 9, diamond hour markers at 2, 3, 4, 5, 7, 8, 10, and 11 o’ clock
MOVEMENT: Cal. 1556, automatic
FUNCTIONS: Time, day, date
CLASP: 18k white gold folding clasp
WITH: Rolex service card

Specialist note

Rolex introduced glossy lacquer dials known as Stella dials on their Day-Date models in the 1970s and made them through the 80s. These lacquered dials had a high gloss finish and were available in a riot of colors, tones you wouldn’t expect to see on a Rolex.
Flamboyant, whimsical and in stark contrast to Rolex’s tool watch aesthetic, they were not popular initially but are highly collectible today. Some believed the name is a reference to artist Frank Stella, who specialised in bright colours. However, it is now widely accepted that Stella is the name of the Swiss company that provided the special lacquer to Rolex’s dial makers.
It is believed that these dials were originally produced for a few markets including the Middle East and Asia but found their way to other regions as well.