Norman Rockwell (1894-1978)
Lot 37

Norman Rockwell (1894-1978)

Study for 'Orange Nip Boy (Future Leader)'

Closed7 August 2020

Price Realised

USD 118,750

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Norman Rockwell (1894-1978)
Study for 'Orange Nip Boy (Future Leader)'
signed 'Norman/Rockwell' (lower right)
pencil on paper
image, 15 ½ x 11 in. (39.4 x 27.9 cm.);
sheet, 21 x 15 3/8 in. (53.3 x 39.1 cm.)
Executed in 1968.

Private collection, Tampa, Florida.
Estate of the above.
Acquired by the present owner from the above, circa 2010.

Specialist note

The present work will be included as an addendum work in the Project Norman database created by the Norman Rockwell Museum, Stockbridge, Massachusetts.

The present drawing is a study for a newspaper advertisement for Orange Nip, a once popular frozen juice product made from Florida oranges. Rockwell's ad was accompanied by an inspiring passage titled "Future Leader," which said that young entrepreneurs like the boy shown selling cups of Orange Nip were destined for bright futures.