ROLEX, DAY-DATE "PRESIDENT", REF. 1803

Introduced into the market at the Basel Fair in 1956, the Rolex Day-Date has always been one of the manufacturer’s flagship models, enjoying continuous popularity amongst collectors. Its iconic and easily recognizable aesthetic make this reference a staple of production for the manufacturer.

With a full 18k gold ‘President’ bracelet, this watch stands out with its engraved case back reading: T B PICKENS JR, VIENNA 1964.  T. Boone Pickens purchased this beloved Rolex Day-Date President during a trip to Vienna in 1964, the year he famously took public the oil and gas company he founded, Mesa Petroleum.