Anonymous

Keep Calm and Carry On was intended to be displayed to the public in order to strengthen morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas, which was widely expected within hours of an outbreak of war.
In recent times, the rediscovery of one of these posters in a book store in Northumberland has created a global phenomenon of modernisation and commercialisation of the design and the phrase. This is a very rare portrait example and only a handful of these posters are known to have survived.