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Lot 266
Rolex. A rare and unusual stainless steel automatic wristwatch with sweep centre seconds, made for American Heritage
Signed Rolex, Oyster Perpetual, ref. 1002, case no. 2’818’213, circa 1971
Closed16 May 2016
Price Realised
CHF 3,250
More Information
Specialist note
A fine and interesting example of partnership between Rolex and an external organization, the present piece was made for the insurance company American Heritage, today part of Allstate Insurance Group.
Such bespoken ref. 1002 were awarded to employees selling $3,000 worth of insurance, as the “$3000” designation on the dial suggests. The peculiar American Heritage logo – a man holding a shotgun – makes these rare piece most probably the only Rolex watches featuring an armed man on the dial.
Such bespoken ref. 1002 were awarded to employees selling $3,000 worth of insurance, as the “$3000” designation on the dial suggests. The peculiar American Heritage logo – a man holding a shotgun – makes these rare piece most probably the only Rolex watches featuring an armed man on the dial.