This Aston Martin DB10, is one of only 10 built specifically for James Bond and is to date the only DB10 to be released for public sale by Aston Martin and EON Productions. Aston Martin has been associated with the James Bond franchise for over 50 years, with the DB10 exclusively designed, engineered and hand crafted for the latest Bond film, Spectre. Most of the DB10s were modified for use in the filming of Spectre, but two of those produced were kept back as 'show cars', for display purposes only, and this is one of them. This DB10 was displayed at the world premiere of Spectre at the Royal Albert Hall, London and is the only one that includes a special plaque signed by Daniel Craig. The DB10 was unveiled to the public on 4 December, 2014 by Director Sam Mendes on the Albert R. Cubby Broccoli 007 Stage at Pinewood Studios.

In the film – it is revealed to Bond (Daniel Craig) by Q (Ben Whishaw) in his Mechanical Workshop – the car is intended for Agent 009 however 007 borrows it before it has been handed over – leaving Q a bottle of Bollinger in its place. He takes it to Rome to attend a funeral in pursuit of more information. Bond is later discovered having infiltrated a secret Spectre meeting and makes a speedy escape in the DB10 with henchman Hinx hot on his heels through the streets of Rome and along the River Tiber.