Live Auction 5638Vintage Posters
Paul Rand (1914-1996)
Lot 174

Paul Rand (1914-1996)

IBM

Closed13 November 2014

Price Realised

GBP 2,000

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Paul Rand (1914-1996)
IBM
lithograph in colours, 1982, condition A; not backed
36 x 24 in. (91 x 61 cm.)

Specialist note

Paul Rand (1914-1966) remains among the most highly regarded and influencial American graphic designers of all time. In this instantly recognisable work, Eye-Bee-M (IBM), Rand affirms his belief that in order for a logo to be successful it must be ‘designed with the utmost simplicity and restraint.’