Live Auction 8036Photographs
JEANLOUP SIEFF (1933-2000)
Lot 53

JEANLOUP SIEFF (1933-2000)

Yves Saint Laurent, Paris, 1971

Closed17 May 2011

Price Realised

GBP 18,750

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JEANLOUP SIEFF (1933-2000)
Yves Saint Laurent, Paris, 1971
gelatin silver print
signed and dated in ink (in the margin recto)
titled in ink with photographer's credit copyright stamp, annotated
'71' in pencil (verso)
15½ x 12in. (29.4 x 30.6cm.)

Specialist note

In an image which made advertising history, the timid fashion designer poses naked to promote his new perfume. In a controversial approach to branding, Yves Saint Laurent paved the way for a cult of the designer we now take for granted.